Weeks 23 and 24: The Mom Test 🤷‍♀️


#1

Email isn’t out yet, but here is the next thread! I’m getting my copy right after creating this topic :slight_smile:


#2

Bought an audiobook on Audible yesterday, but haven’t started yet.


#3

Holy smokes. I had a rare Saturday where I don’t need to work, so I just roamed from cafe to cafe and finished the book in one sitting.

It’s nice. Once again, it’s repetitive: 40% of the book is the exact same message: “DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”. We are about to launch a new product soon and we do have an extremely narrowly segmented customer group, so I will sit down with this book on my lap and prepare myself for some customer meetings. This book came just at the right time.

And by the way: Without this book I would 100% guaranteed have performed every single mistake outlined in this book.

I loved the chapter about note taking at the end and adding context via little symbols and emojis.


#4

The site is down, and people would like to know what we are reading. @Julian, do you have any means to ping @John and let him know we are freaking out in here?


#5

Finished it yesterday, almost in a single streak. Seems to me, it is heavily inspired by the “Lean Startup” that I read previously this year back when it was an alternative to something else.

But unlike the “Lean Startup,” it shows a toolbox that you can implement for your learning needs. While Eric Ries focuses on why learning is important, this book is more of a “how to manual”. Won’t consider it time wasted, though the writing wasn’t very good :slight_smile: